Web Design
First Impressions Matter — A Lot
Users decide whether to stay or leave within 3 seconds. Your landing page needs to communicate three things instantly: what you do, who it's for, and why they should care.
3s
Time to make or break a first impression
3×
CTA repetitions needed for optimal conversion
16px
Minimum body text size for readability & trust
Section 01
The Hero Section Formula
Every high-converting hero section is built on the same core structure. Get these four elements right and visitors know immediately they're in the right place.
What every hero needs
1
Benefit-driven headline — not feature-driven. Speak to outcomes, not specs.
2
Supporting subheadline that adds context and answers "how?" or "for whom?"
3
A single, prominent call-to-action. One clear next step — not three competing ones.
4
A visual that reinforces the message — screenshot, illustration, or video. No stock photos of people shaking hands.
Section 02
Social Proof is Non-Negotiable
People trust people. Before a visitor commits to anything, they look for evidence that others have already made the leap — and were glad they did.
Place social proof early — ideally right after the hero section. Logos, testimonials, case study snippets, and hard metrics all reduce friction and build credibility before the visitor has even scrolled halfway.
Section 03
Typography & Whitespace
The best landing pages feel spacious — not crowded. Readability isn't just a design preference; it directly correlates with trust. If it's hard to read, it feels untrustworthy.
Two Typefaces Max
One for headings, one for body. More than two creates visual noise and dilutes personality.
16px Body Minimum
Small text signals low effort. 16–18px is the sweet spot for comfortable reading on all devices.
Generous Padding
Whitespace gives content room to breathe. Cramped layouts feel untrustworthy and low-budget.
Clear Hierarchy
A visitor should know what to read first, second, and third without thinking. Size and weight lead the eye.
Section 04
The CTA Hierarchy
Not all calls-to-action are equal. Your primary CTA drives the main conversion; secondary CTAs capture visitors who aren't quite ready. Give each its proper visual weight.
Primary CTA
Use Your Brand Colour
Repeat at least 3× on the page — hero, mid-page, and footer. High contrast, impossible to miss.
Secondary CTA
Visually Subordinate
Things like "Learn More" or "See Examples" — still accessible, but never competing for the same visual weight.
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